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An educational campaign initiated by the non-profit corporation The Vitae Caring Foundation features a series of 30-second television ads designed to inform and enlighten viewers about the issues surrounding stem cell research and therapies. These ads are created to air nationwide, with the first media buys taking place in Missouri.

“SCIENTIST”
The lead ad of the series is called Researcher, and features David Prentice, Ph.D., Affiliated Scholar, Center for Clinical Bioethics, Georgetown University Medical Center; Founding Member, Do No Harm: The Coalition of Americans for Research Ethics and A Senior Fellow for Life Sciences, Family Research Council.

This ad makes the assumption that many, if not most people are not aware there are two distinct types of stem cells: adult and embryonic. In this ad, Dr. Prentice confronts this reality head-on by explaining the difference in the two, why the difference is important and then invites to viewer to consider the facts.

Click here to view the "Scientist" commercial.

“COFFEE SHOP”
As the debate about stem cell researcher and therapy becomes more entrenched in the conscience of the public, people are becoming more interested in what this is all about. During this morning conversation between friends at a local coffee shop, a medical professional enlightens her friends about the advantages of adult stem cell research, and a little-known fact of a particular type of embryonic research that involves human cloning.

Click here to view the "Coffee Shop" commercial.

“HUMAN EGG DONATION AND STEM CELL RESEARCH”
Scientists who want to conduct experiments using stem cells harvested from living human embryos will require hundreds of thousands of ova, or human eggs. The demand for human eggs is already great for couples who need them for in-vitro fertilization. In this TV commercial, a college student talks about the consequences of donating her own eggs.

Click here to view the "Human Egg Donation and Stem Cell Research" commercial.

Please check back to this page as more ads in the campaign
are developed and produced.